Daniel Benoin or the secret to fill a theater every night at the gates of Nice

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                                         Antibes (AFP)                         His theater is filling up even before the start of the season and is filled every night. At the gates of Nice, in Antibes, Daniel Benoin transformed Anthéa into an implacable machine to success, served by a creed: to push the spectators to subscribe.If it is in Paris that the experiments rushed to see Muriel Robin celebrate her 30 years of stage and resume her skits cults, Anthéa she first repeated after a detour by Troyes. She played three nights in Antibes, almost sold out, before her performances in Paris. To explain the success of Daniel Benoin and his 14. 000 subscribers, some mention its subsidies – the State does not pay anything, but the town hall, the department and the Region bring 45% of the worth range. Others cite his address book that allows him to get headliners and safe values. “Daniel is in the business since 40 years, there is surely a relational, loyalties, but it is a huge entrepreneur, an artist and a real manager who knows how to organize a program according to its objectives “, greets Ella Perrier, general secretary of the National Theater of Nice (TNN) who seconded Daniel Benoin at the head of the TNN during 2002 to 2013. Director at 23 years at the theater Sorano de Vincennes then youngest director of a national drama center at the Comédie de Saint-Etienne in 1978, himself a comedian and director, Daniel Benoin has another peculiarity at the bottom of his rich CV: he went through HEC, the first of the great French business schools. “He has big means but He also knows how to organize the shortage: for example, if he programs Fabrice Lucchini three nights out of 1 230 areas (the big hall of Anthéa), he has a potential of 5. 000 people who want to see it, so people rush, “peek Ms. Perrier.- variegated subscription -In May, for the opening bookings of the 6th season of Anthéa 2019 – 20, the net cyber region has saturated, people have rushed and it was necessary to add about forty dates to the 64 shows. In September, the theater “already had more 122. 000 areas sold before having started, it is very rare in France, especially next to a big city. For six years, it goes up every day, “jubilant Daniel Benoin who was counting on 40. 000 spectators per year at the launch of Anthéa on April 6 2013. “Two-thirds of the shows are new, not easy, in the process of being created,” he says. AFP: His secret: “I knew the area well, and I started from scratch and without any constraint. It allowed me to choose the team as a whole, and to diversify enormously the programming. “In the specialized letter Artistik Rezo, he explains:” My only idea is the subscription, you have to subscribe the spectators. That’s the way you can get them to see shows they’re not used to seeing. “Each subscription plumes shows that have worked well elsewhere with discoveries.Other point castle, the The stained concrete building that houses the theater enjoys one of the most beautiful rooftop terraces in the area with a sea view 360 °. A marvel for pre-dinner dinners. show and the pots with the artists.A Nice, we peek the Anthéa phenomenon without displeasure, even if the TNN previously dominated the region with the Théâtre de Grasse, and must now cohabit with Antibes. “We must get used to people out”, rejoices Benoit Tessier, president of the Federation of theaters of Nice, which supports for the fifth consecutive year fifteen or so theaters. “Anthéa makes a beautiful programming, for an audience which was not served until then, it is a Real nice work and it was very fast! “, also welcomes Jean-Luc Gag, deputy mayor of Nice.             © 2019 AFP
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